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From The Blog

Have you reviewed your reviews lately?

From Facebook to Yelp reviews for your company are probably scattered everywhere. How do you determine which to participate in?  How do you overcome a review site that represents your company under a negative light?  7 tips to make reviews work best for you Determine the Scope – Take an inventory of all the review sites30

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Location, Location, Location

Google my Business is the tool to check your business listing on Google Maps with all the relevant info (Address, Phone number, Web Address, etc).  This information is critical if you want to be quickly found in any Google Map app on a mobile device. Google Maps for mobile has now been expanded with an FAQ30

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B2B Social Media Marketing

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Social Media marketing is one of the most powerful tools in business to business (B2B) industries. B2B marketing is about connecting to the right people, with the right message, at the right time. No social media network does that better than LinkedIn. If your business needs to reach the consumer you need to look at30

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Unfair Digital Marketing Advantage

The goal of all marketing is to create unfair advantage. In digital marketing, advantage comes from being in the right place, at the right time, with the right message. Unfair advantage comes from a defensible custom process that creates advantage in place, time or message.  An unfair advantage cannot be copied, bought, or replicated and30

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Getting To The Why

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Our office recently saw a TED Talk by Simon Sinek on “How Great Leaders Inspire Action”. To summarize, he talks about a concept he came up with called the Golden Circle. There are three layers to a company; the outside layer is the “What”. What do you do and this could be a personal question30

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Be Careful What Click Through Rate You Wish For

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As the old saying goes, “be careful for what you wish for; you may receive it” is something that holds very true in today’s world, especially when it involves the Click Through Rate of your AdWords account. In a recent article, we discussed the new Added By AdWords testing going on and Google’s assertion that30

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