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From The Blog

B2B Social Media Marketing

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Social Media marketing is one of the most powerful tools in business to business (B2B) industries. B2B marketing is about connecting to the right people, with the right message, at the right time. No social media network does that better than LinkedIn. If your business needs to reach the consumer you need to look at30

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Unfair Digital Marketing Advantage

The goal of all marketing is to create unfair advantage. In digital marketing, advantage comes from being in the right place, at the right time, with the right message. Unfair advantage comes from a defensible custom process that creates advantage in place, time or message.  An unfair advantage cannot be copied, bought, or replicated and30

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Getting To The Why

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Our office recently saw a TED Talk by Simon Sinek on “How Great Leaders Inspire Action”. To summarize, he talks about a concept he came up with called the Golden Circle. There are three layers to a company; the outside layer is the “What”. What do you do and this could be a personal question30

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Be Careful What Click Through Rate You Wish For

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As the old saying goes, “be careful for what you wish for; you may receive it” is something that holds very true in today’s world, especially when it involves the Click Through Rate of your AdWords account. In a recent article, we discussed the new Added By AdWords testing going on and Google’s assertion that30

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Things Don’t Exactly Match Up Here

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The Friday News Dump, while it is most notorious in the news world, it can be applied in several different places, in fact Google engaged in their own Friday News Dump last week. While a large portion of the population was distracted with March Madness and or celebrating St. Patrick’s Day, Google quietly released some30

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Added By AdWords

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What if we told you that Google is starting a new pilot where they believe they can do a better job writing your ads than you? This may sound crazy but as they say, sometimes truth is stranger than fiction. The Ads Added by AdWords pilot has been publicly known for a little over a30

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