Site Search:
    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Search in posts
    Search in pages
    Filter by Categories
    Designer's Roundtable
    Featured Clients
    Google AdWords
    Graphic Design
    Image Ads
    Job openings
    Mobile Marketing
    Reputation Management
    Responsive Web Design
    Security Engineering Services
    Social Media
    WordPress About
    WordPress Themes

  • 800-272-0887

Author Archives: Josh

  • 0

Location, Location, Location

Tags : 

Google’s landing page today looks nothing like what it did even 4 years ago.  The Google Search Engine Results Page (SERP) is full of information tiles and getting your business featured in these tiles will be the new play in the SEO game.

Google has always been the goto search engine, but look at how the Google SERP has evolved and also consider Google’s entry into the Digital Assistant arena. I propose that Google is evolving from a Search Engine to an Information Engine.

As a result, more people are finding the information they need right at the Google results page without having to follow a link to get the information they need.  In the end this can mean less traffic for your website but if you are prepared, there are several strategies that you can use to take advantage of this.

We will be writing a series of articles with tips to take advantage of this evolving search results page.  For today’s tip, we definitely recommend that you take advantage of the Q&A feature within Google Maps.  Search results that are destination specific take the user directly into maps on the first click.  These destinations have a section dedicated for Q&A.  Read more about this new feature in our article: Updates to Google Maps

Look below at the samples below for the same search:

  • 0

Have you reviewed your reviews lately?

Tags : 

From Facebook to Yelp reviews for your business reviewscompany are probably scattered everywhere. How do you determine which to participate in?  How do you overcome a review site that represents your company under a negative light?

 7 tips to make reviews work best for you

  1. Determine the Scope – Take an inventory of all the review sites that your company appears in.  Note the quantity of reviews and how well your company is represented.  Also check and see if your company’s listing is ‘claimed’ and correct.
  2. Claim your Listing – make sure you own the listing and that all the contact info, including hours of operation, are correct.  We recommend that you claim your business listing in all review sites – Google loves this type of consistency across the internet.
  3. Pick the best review site that fits your industry and the lifestyle of your customers.  As Google slowly evolves to an information website more than just a search engine expect to see review sites like Yelp slowly evolve in their focus to businesses are that are less transactional and where choosing the right company is critical to the consumer.  Research heavy industries include contractors for home remodels, doctors, long-term care facilities, and private schools.
  4. Offer Free Wifi if you are frequented by people using mobile devices.  Guest wifi usually has features to direct the user to a webpage.  There is no harm in directing them right to your review page.  Free wifi makes it very easy for them to get online and with a fast experience they have one more reason to brag about your amazing service.
  5. Don’t wear your clients out asking for reviews everywhere, rather engage with your customers on your preferred review site.
  6. Show appreciation in all your positive reviews.  Thank them, like the review, use an emoji.
  7. Respond to Negative Reviews showing your commitment to great service.  A negative review is an opportunity to care for your customers. Remember, people want to be understood so validate them by repeating why they are frustrated and what you are doing to improve future experiences.

5 star review

  • 0

Updates to Google Maps

Tags : 

Google my BusinessGoogle My Biz FAQ mishap for Arrowhead Stadium is the tool to check your business listing on Google Maps with all the relevant info (Address, Phone number, Web Address, etc).  This information is critical if you want to be quickly found in any Google Map app on a mobile device.

Google Maps for has been expanded with an FAQ section (previously it was only available on the Maps app on Android) that is populated by internet users and works similarly to Amazon’s FAQ.  We see this feature becoming popular and recommend that you Pre-Populate your Google my Business  FAQ section ASAP to ensure relevant content and avoid being a target of some clever teenager. What to know more? Look at the picture on the right or try it yourself:

  • Take out your Android smartphone and search for: Arrowhead Stadium
  • Scroll down and read the Questions & Answers
  • When you search you will no longer find the question ‘Do they have hookers at Arrowhead?’  – This question certainly got alot of attention at the expense of Arrowhead.

We recommend that you use the Q&A feature as a chance to front-load questions that prospects would find valuable about your company or industry.  Google is evolving more form a Search Engine to an Information Engine – meaning that instead of just search results, Google is attempting to answer your question without you needed to click on a result and leave the Google page.

UPDATE: The article has been updated to reflect Arrowhead stadium’s cleaned up Q&A


How are you using Google Map’s Q&A feature for your business?

Call us to see what's next for your marketing.