WordPress offers a massive library of themes but there are also a lot of websites out there that use these themes. So the likeliness of using the same theme as someone else is pretty high. There are a few ways to customize your theme to set your site apart from any site that might also be using the same theme.
Changing Colors in the Style Sheet
Colors are very easy to change, so when shopping for a theme you don’t need to base your decision on the colors used in order to match your brand. The first thing to do is access your style sheet(s) which can most likely be found in the Admin panel under “Appearance” and then “Editor” though it might also be located under your theme’s options. If you are unfamiliar with CSS that is ok, changing the colors just involves substituting the hex codes of the color that is already there for the one you want.
Scroll through your style sheet and notice how it is divided up in sections like Header, Footer, Layout, and Fonts. Find the section that corresponds to the element whose color you want to change (for example if you want to change the background color of the header, look for the h1 tag). (* In CSS, “background-color” pertains to the background of an element while “color” pertains to the color of a font) When you’ve found the element you want to change, paste in the hex code of the color you want in-between the hash tag and semi-colon (those are important so make sure you leave them). A good tool I use for picking colors and getting hex codes is Adobe Kuler. You can also use it if you see just a hex code and are unsure of what color it is.
(* If you don’t have write permissions to make changes to the style sheet, contact your hosting company.)
Using Google Fonts
Google Fonts is a free and easy way to customize your website in WordPress – there’s even a plugin for it that allows you to choose which fonts you want for specific elements. However, if you would rather not use the plugin, you can also just add the fonts you want to use with the snippets of code that Google Fonts gives you on their site. After choosing the font(s) you want and adding them to your collection, click the “Use” button in the bottom right corner. Uncheck the styles that you don’t want. Then in step #3, copy and paste the code within the head section of your “header.php” template. Then copy and paste the CSS to the corresponding selector in your style sheet.
Changing the colors and fonts used on your theme is a quick way to customize your WordPress site. While there are many other options, like adding unique graphics, widgets, or other features, these are a good start.