Google’s updated mobile ranking system, taking effect April 21, 2015, will affect your website’s ranking in mobile search results. If your website is mobile-friendly, your organic ranking in mobile search results could improve. What isn’t clear is if and how this will affect a website’s ranking for desktop searches.
This change could also affect your business if you run AdWords advertising because your organic ranking is similar to your quality score in AdWords. Quality score is driven by ad quality, click through rate, and landing page quality so it can have a big impact on your account. If your page is ranked as not-mobile friendly this could push your quality score down in a hurry. None of us will know for some time but this is a time to watch your quality scores very closely.
If you’re not sure that your website is mobile friendly, Google has provided a tool – the Mobile Friendly Test. To use the test tool, just paste your website URL and click “Analyze”. You’ll either get a green notification that your site is fine or a red warning with recommendations on what you can do to fix it.
A mobile friendly website can be accomplished in 3 ways:
- Responsive Web Design (RWD) – recommended by Google, one site that adjusts for different sized devices
- Separate Mobile Website – different site/code for mobile, desktop, tablet with different URL’s
- Dynamic Serving – different code for device type, same URL
If you do already have a mobile site, you can use Webmaster Tools Mobile Usability to see where your mobile experience can be improved.
Only time will tell the extent of the effects that this will have on your website’s ranking. If you haven’t updated your site for mobile, we highly recommend you start that process as soon as possible – for the sake of both your organic and paid results. If you have any questions about the status of your site, give us a call.