Can you name these Logos?
Why can you name these logos?
These logos above are so powerful you can name them just from a symbol. The best logos are usually simple yet precise in conveying the identity of your business. They quickly communicate your brand’s value and position for the communications to follow.
Why is a logo design important?
A logo is essential to building your company’s brand and can become one of your most powerful marketing tools. A logo can be the reason for sales of your company’s product. For example, Starbucks and Nike exude the image that you are receiving the best quality products. Nike’s marketing strategy pairing with popular athletes gives you the reassurance that you are receiving the highest quality in sports equipment.
What makes a good logo design?
There is no proof of what makes a good logo but there are identifying characteristics that good logo designs share: Color, Simplicity, Designed for multiple media, and Timeless.
Color – Most logos are one solid color, on occasion 2, and very rarely 3 or more (i.e. the NBC Peacock). Using 1 to 2 colors lets you attach an emotion to the logo.
Simplicity – Clean and simple lines, nothing overly fancy.
Multiple Media – With ever changing info delivery systems and media, it is likely that your logo will be used for more than just the internet or print. That’s why the best logos use simple
clean lines and you don’t see bevels or drop shadows, it makes it easier to place the logo.
Timeless – A good logo should be ever changing with the times and adapt with the changes in society. The problem with a logo that is designed with a trendy type is it will eventually be outdated and need to be replaced.
Tells a story – When your logo tells a story it makes it more intriguing.
Wait what about redesigning my logo? Here are some tips from me.
My Tips for a Logo Redesign
- For older companies a redesign signifies growth and evolution through the times.
- Don’t lose your company’s brand identity by dramatically changing the logo which can turn people away.
- If your company merges with another company, it will tend to require another logo.
- Don’t change a logo if you don’t have too. A perfect example of this is Walmart. In my opinion their logo was just fine in their original state. In other words “if ain’t broke don’t fix it”!
- When redesigning, less is more. Some feel by using textures, multiple colors, bevels, shines and shadows will make the logo stand out. In reality, simple, recognizable and bold is more effective.
- Lastly don’t forget to listen to your audience. After all that’s whose attention we are after. Listen to what stands out about your logo to them and if you decided to redesign take that into strong consideration.
A logo is something that speaks to millions so ask yourself when creating or recreating your logo: Is this memorable, does it symbolize our company and does it tell a story? One last tip before I go. Take a break if you are taking too much time thinking about your logo. In my experience my best ideas come to me when I am not thinking about the subject.