Author Archives: Krislyn Bio

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Featured Client- Western Bat Specialist

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Western Bat Specialists have been an SMS client since March 2014. When Bat Grl first talked with us there were major problems in their AdWords account and website. We dropped everything and worked through the weekend to get them and their phones back up and running/ringing. Today we provide AdWords, SEO, and Website maintenance services for them.

If you have some of these furry little guys flying out of your attic then you need Bat Grl to be your protector. Her secret identity is Rebekah Wright and she works at Western Bat Specialists. Bat Grl and her team provide Bat Removal Services for homes and businesses from Bakersfield to Eureka in Northern California.

They like these little guys and never hurt them but they do perform exclusions from buildings. What we never realized until we worked with Bat Grl is that bats are protected. This means that exclusion from a building cannot happen during the Maternity Season and bats cannot be killed, both actions are illegal. Why would you want to harm them anyways?

Without these cute furry little guys we would have a major insect problem in many communities. No matter how you feel about them, Western Bat Specialist will take care of them for you, the right way.


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Featured Client-Loomis Tank Centers

Featured Client-Loomis Tank Centers

Loomis Tanks

Large, small, medium, colossal, tall, short or petite, Loomis Tanks has got you covered! Now that I’ve got your attention. I would like to introduce one of our newest clients, Loomis Tank Centers; we are very pleased and excited to be working closely with Dan and their great staff.

The Loomis family has been in business since 1905, wow that’s a long time! The family business was founded by E.C. Loomis, the great-grandfather of Dan Loomis, whom is the current owner of Loomis Tanks. Loomis has various businesses in our local area, from insurance to feed and supplies. But we are all about the Tanks, queue that one song!

Loomis Tank Center is a wholesale and retail distributor of polyethylene, fiberglass and steel tanks for the storage and transportation of water and the bulk storage and transportation of chemicals and fertilizers. Basically if you need to transport water for Shamu, they have a tank for you!

The experience and knowledge within the Loomis Tank management and long-term staff is unmatched in tank manufacturing and distribution in the US. They make sure their clients are well informed and get the best advice about their tank purchase, which is not as easy as you tank. 😉

They proudly supply storage tanks to various professionals and non-professionals, such as:

  • Contractors
  • Homeowners
  • Farmers
  • Ranchers
  • Industrial Engineers
  • Governments
  • Municipalities

 
7 retail locations in California, Arizona, and Nevada. With over 40 factory direct locations nationwide so that they can offer the best pricing and freight rates possible.

That being said, if you need a septic tank, water tank or storage tanks for chemicals and fertilizers, whether you’re looking for steel, fiberglass or plastic tanks, Loomis Tank Centers has a tank for you! Simply visit them by clicking here.


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Our Adventure in 3D Printing


We absolutely love new technology so when the opportunity to have a 3D printer in the office came along, we jumped on it. For our AuLaCart project we needed a custom case to protect the equipment and 3D printers are great for very small scale custom work.

In printing our first project, the AuLaCart case that is part of our recent patent filing, we quickly encountered our first challenge: just how slow this process can be. In our case the print time was well over 3 days and several of the parts had to be printed multiple times because of warpage. While the finished case looks like only two parts, the reality is that there are 8 parts that have to be ground down and glued together to complete the case.


In the learning process, it was interesting to discover that “solid” pieces are really hollow. When you slice the design from the stl file (design file) to gCode (printer instructions) it automatically fills large areas with a honeycomb structure to give it strength without wasting your expensive supplies. This improves the warpage that can happen when there is lots of material cooling at different rates. This may not sound like a big deal but we quickly found that temperature control is one of the biggest learning curves in 3D printing. Both the extruder and bed of the printer are heated and finding the right temperature settings can take time and a number of failures. The printer that we have is an open design so to control temp we ended up building a really “fancy” enclosure (implied sarcasm) from a cardboard box with a window made of shipping tape. Fancy-3d-Printer-CaseWhile it may not be top of the line, it makes a big difference in the success rate of printing parts.

As we worked with the printer we experimented with various types of different materials such as plastic, polycarbonate, carbon fiber and even a type of wood. The most difficult by far was the polycarbonate, which is best known by the brand name of Lexan. This is a tough material and we never printed a successful part with this. The reason is that the temperature need for this specific material is 310c on the extruder and our printer will only go to about 290. That being said, the material never turned as liquid as we needed and therefor failed every time. Thank heavens, we recently we found a polycarbonate that can be printed from a lower temperature and we finally got a successful print.

One material that was especially interesting was carbon fiber and this material makes some really strong prints. The material itself is stiff and breaks easily from the roll. However once printed this is impressively strong material. To test materials we print small scale rocket ships. When using other materials it was easy to break parts off of the rocket ships however the carbon fiber rocket was nearly impossible to break (unless you are superman strong like my boss Mr. Bob, who was successful in breaking a part of my carbon fiber rocket). Carbon fiber is not the cheapest material you can print with, but if your print needs to stand up it is a good choice.

So far, our only production work has been the AuLaCart case and, because of the size, it was printed in 8 pieces and had to be glued together. 3D printing is not as accurate as conventional machining of a part so when it comes time to fit parts there is a fair amount of hand work on anything with tight tolerances. In our case, all the edges that were to be glued had to be flattened to get an edge that would glue properly and result in the right size of the final part. The printed surface is rough and needs to be treated if you want smooth surfaces. The only surface that gets a smooth surface is the one that attaches to the printing bed so you might want to consider that when you position the piece for printing.

The bottom line with 3D printing is that it is a very cool and interesting technology that works best when hot. We are now discussing ways that this new ability might be beneficial to our clients so if you have a thought for using 3D printing in marketing, please let us know.


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Social Media Basics

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people on social media devices

So many different social media devices

This article is for the people within a B2B business that are responsible for the management of social media for business networking and communications. In most businesses this will include key executives, sales, marketing, and purchasing staff. Learn to manage your social media voice.

Budget Your Time

Managing your social media is simple but you have to continually refine social media to improve your business reach and voice. The key to this is that you have to invest time on a regular basis to build your network and exercise your voice. Social media can be a captivating technology that can consume untold hours and as a business you have to put some common sense limits on this. This is a process not a project so it will never be finished and it must be managed as such. Decide on the right balance of effort and then stick to that.

It’s simple…The right people in the right seats talking to the right people

The first step in social media is going to be picking the right people and they typically fall into three categories; Executives, Sales & Marketing, and Purchasing. The reality is that business value comes from communication for either sales or purchasing as those are the common external connections of a business. Executives are different in that they often reach into both areas with their contacts. In larger organizations this can be many profiles divided into territories. Once you have the profiles identified you need to create a profile of the connections. That profile should include their network which is simply made up of who they should be speaking to.

Audience Profiling – it’s not really a bad word

The media has given profiling people a bad name but the reality is that for each social media profile you should have an audience profile describing the audience that is targeted for that profile. For example, if you have a product sold to medical offices in Chicago and the profile has sales responsibility then the audience profile might be:

  1. Medical Office Decision Makers
    1. Common Titles
      1. Office Manager
      2. Practice Manager
      3. Medical Office
      4. Practice Administrator
      5. IT Manager
  2. Doctors
    1. Common Titles
      1. Medical Director
      2. Managing Partner
      3. Managing Physician
  3. Negative Contacts
    1. Competitor
    2. Out of the area

This profile is then used to qualify additional connections. The first thing some people might say is “well that’s dumb, I know who I want to connect to.” However, you will sing a different song when a key person leaves the organization and the network has to be rebuilt. The last item you might notice is the negative contact profile. These are the people we do not want in our network and the common example is the competitor but there are special considerations here. We have often accepted requests from competitors and then used that to check shared contacts to assess risk or to identify opportunities and then we disconnect them from the network.

Set Goals & Budget Time

Network building goes on for an entire career so the time involved can get out of balance with its true value. For this reason it is best to set a time-budget and then make sure it gets used. Spend half an hour each week introducing yourself to new people that fit your audience profile. All the social networks provide utilities for this network building process so make sure everyone is trained on how to use these. With each profile we recommend setting a weekly goal for network building and then tracking it on a monthly basis. In many client profiles that we manage the goal for a rep is to add 5 new people each week and while that seems like nothing, over the course of a year that is 250 additional contacts that are hearing your message.

Plan the message but react to events

With the network in place and evolving as it should the next area to address would be the messages that you will put into the network. First, remember that you are a person and that should not get lost here. Your messages paint a picture to your business and it needs to be what you are about but this is not advertising so it is not a constant sales message. The people that go into social media screaming at the top of their lungs are always surprised that they did not get the response they expected. That is because as a net-citizen they are being rude. The golden rule is that people do business with those that they trust and if your message is a constant “me, me, me” people will react badly to your messaging. A common plan is to share 80% personal and industry information and 20% or less direction promotional copy. Remember that the postings you make are painting a picture about who and what you are as a person and a person that spends all their time talking about themselves is boring.

In Summary: Build your network, refine your voice, and keep on keeping on.



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