Content

Team members brainstorming creative conceptsTelling your story with effective visual and textual support is a key to any digital marketing strategy and our staff can help get that job done. We design creative concepts that are not just aesthetically pleasing but that are designed to get you conversations and conversions. Content has been king since the inception of the Internet and it is not likely to change in the near future.

Websites have to convey your core marketing messages in a way that connects to your audience. Our expertise in visual and textual content creates a professional level customer experience that drives the conversation with your prospects. There is so much more to web design than fonts, colors and pretty pictures. Our knowledge of the on-page SEO rules ensure that your site is optimized based on the keywords that are most important to your business.

Blogs are where the stories of the internet are told and maintained. To win the content game it is critical that you have an ongoing content strategy. In many circles the expression is “Publish or Perish” and your blog is the way that you publish. Building this content requires a strong strategy and a continual investment in unique high quality articles on topics of interest to your audience.

Email is one of the best performing and most difficult to grow marketing channels. It has a set of rules that you need to follow and they are tough. The first is that you should only email people that are interested in what you have to say. This means getting permission and that can be very difficult to get. You keep them by providing first class content that is interesting to the audience. It is through this content that you earn the right to allow commercial messages in your content. This is no different than magazines have been for generations – content creates advertising space.

Social Media has changed the way businesses communicate and is truly a public conversation model. Besides being worldwide in distribution, it is also a channel where the conversation is not under your control and never goes away. Make sure that what you say in social media is something you believe in because you may have to live with your content for a very long time. Our team can help build a social media plan that supports the overall business strategy and executes it on a regular schedule.

Search Engine Optimization is an integrated part of content design and development and is woven into all of the above items and many more. We list this last because we believe that you start with great content and then optimize before publishing and without impacting the story in the content.


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