A Pay Per Click (PPC) expert reviews the performance of your PPC marketing channels account provides recommendations for improving performance and audits your account to ensure optimal performance. Our primary areas of expertise are in Google AdWords, Bing Ads & Facebook ads. Our expertise in the PPC field has been recognized by Google as we are a Premier Google Partner, a designation that is only given to 3% of agencies.
- Provides input on PPC system features to utilize to improve account performance
- Reviews keyword bids to stay ahead of curve on changes to competition
- Reviews actual searches matching to ads to target only the most relevant searches
While Google AdWords plays a very crucial role in helping business owners everywhere improve business results, it does not operate in isolation and is part of a larger marketing ecosystem.
In sports, it is essential to play offense and defense. Search engines are very similar in this regard as you need to be paying close attention to both the Paid & Organic sides of the search results page. The data from AdWords can help you identify opportunity areas for improvement on the Organic side of the search results based on traffic volume, the average cost per visit, impression share and quality score.
The primary function of your Google AdWords account is to get people to your website. The function of your website is to sell prospective customers on the value of your service and to get them to do business with you. In this process having a strong website is essential to having a successful Google AdWords campaign. This involves analyzing your website on a regular basis to see how changes to the design and content of your website can help you improve your Conversion Rate.
One tool that is absolutely critical in evaluating the job that your website is doing in turning website visitors into converting customers. Having Google Analytics tracking website data and a Website Traffic Analyst reviewing this data is crucial as they can help you identify strong and weak performing parts of your website and provide detailed recommendations to help improve the website experience for your visitors and overall results for your AdWords Campaign.