A SEO Expert reviews your website from an SEO perspective and provides recommendations on updates to website content to improve your Organic presence. The reality is that while SEO is important, the process of improving Organic results is a long-term process which involves constant updates.
- Reviews site content to ensure content is optimized for search engines
- Creates fresh content to help with Organic positioning
- Consults on website content item to help improve Organic position
While SEO is an effective process in getting you more business, it is a long-term process that involves regular analysis of several areas. To be successful within SEO you will need to pay close attention to the data coming from your Google AdWords account. AdWords data points such as Impressions, Cost per Visit, Impression Share & Quality Score combines to give you data to see which of your keywords has the most potential for growth from a SEO perspective.
To evaluate the Quality & Quantity of traffic coming out of your SEO efforts, you will need to have Google Analytic code implemented on your website which allows you to see not only how many people are going to your website but also how they interact with the website content.By performing Website Traffic Analysis, you can see how much Organic traffic you are getting and how often these visitors are converting.
In addition to analyzing the performance of website traffic patterns, you will also need to pay close attention to the content of your website.One part of this involves evaluating the copy of your website from an SEO perspective. Another part of this process also involves writing Blog article. One of the factors Google looks at when evaluating Organic results is freshness of content and by writing a few blog articles each month, it indicates to Google that you are actively working towards updating the content of your website.