From Facebook to Yelp reviews for your company are probably scattered everywhere. How do you determine which to participate in? How do you overcome a review site that represents your company under a negative light?
7 tips to make reviews work best for you
- Determine the Scope – Take an inventory of all the review sites that your company appears in. Note the quantity of reviews and how well your company is represented. Also check and see if your company’s listing is ‘claimed’ and correct.
- Claim your Listing – make sure you own the listing and that all the contact info, including hours of operation, are correct. We recommend that you claim your business listing in all review sites – Google loves this type of consistency across the internet.
- Pick the best review site that fits your industry and the lifestyle of your customers. As Google slowly evolves to an information website more than just a search engine expect to see review sites like Yelp slowly evolve in their focus to businesses are that are less transactional and where choosing the right company is critical to the consumer. Research heavy industries include contractors for home remodels, doctors, long-term care facilities, and private schools.
- Offer Free Wifi if you are frequented by people using mobile devices. Guest wifi usually has features to direct the user to a webpage. There is no harm in directing them right to your review page. Free wifi makes it very easy for them to get online and with a fast experience they have one more reason to brag about your amazing service.
- Don’t wear your clients out asking for reviews everywhere, rather engage with your customers on your preferred review site.
- Show appreciation in all your positive reviews. Thank them, like the review, use an emoji.
- Respond to Negative Reviews showing your commitment to great service. A negative review is an opportunity to care for your customers. Remember, people want to be understood so validate them by repeating why they are frustrated and what you are doing to improve future experiences.