Google’s landing page today looks nothing like what it did even 4 years ago. The Google Search Engine Results Page (SERP) is full of information tiles and getting your business featured in these tiles will be the new play in the SEO game.
Google has always been the goto search engine, but look at how the Google SERP has evolved and also consider Google’s entry into the Digital Assistant arena. I propose that Google is evolving from a Search Engine to an Information Engine.
As a result, more people are finding the information they need right at the Google results page without having to follow a link to get the information they need. In the end this can mean less traffic for your website but if you are prepared, there are several strategies that you can use to take advantage of this.
We will be writing a series of articles with tips to take advantage of this evolving search results page. For today’s tip, we definitely recommend that you take advantage of the Q&A feature within Google Maps. Search results that are destination specific take the user directly into maps on the first click. These destinations have a section dedicated for Q&A. Read more about this new feature in our article: Updates to Google Maps
Look below at the samples below for the same search: