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Tag Archives: google

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Location, Location, Location

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Google’s landing page today looks nothing like what it did even 4 years ago.  The Google Search Engine Results Page (SERP) is full of information tiles and getting your business featured in these tiles will be the new play in the SEO game.

Google has always been the goto search engine, but look at how the Google SERP has evolved and also consider Google’s entry into the Digital Assistant arena. I propose that Google is evolving from a Search Engine to an Information Engine.

As a result, more people are finding the information they need right at the Google results page without having to follow a link to get the information they need.  In the end this can mean less traffic for your website but if you are prepared, there are several strategies that you can use to take advantage of this.

We will be writing a series of articles with tips to take advantage of this evolving search results page.  For today’s tip, we definitely recommend that you take advantage of the Q&A feature within Google Maps.  Search results that are destination specific take the user directly into maps on the first click.  These destinations have a section dedicated for Q&A.  Read more about this new feature in our article: Updates to Google Maps

Look below at the samples below for the same search:


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Updates to Google Maps

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Google my BusinessGoogle My Biz FAQ mishap for Arrowhead Stadium is the tool to check your business listing on Google Maps with all the relevant info (Address, Phone number, Web Address, etc).  This information is critical if you want to be quickly found in any Google Map app on a mobile device.

Google Maps for has been expanded with an FAQ section (previously it was only available on the Maps app on Android) that is populated by internet users and works similarly to Amazon’s FAQ.  We see this feature becoming popular and recommend that you Pre-Populate your Google my Business  FAQ section ASAP to ensure relevant content and avoid being a target of some clever teenager. What to know more? Look at the picture on the right or try it yourself:

  • Take out your Android smartphone and search for: Arrowhead Stadium
  • Scroll down and read the Questions & Answers
  • When you search you will no longer find the question ‘Do they have hookers at Arrowhead?’  – This question certainly got alot of attention at the expense of Arrowhead.

We recommend that you use the Q&A feature as a chance to front-load questions that prospects would find valuable about your company or industry.  Google is evolving more form a Search Engine to an Information Engine – meaning that instead of just search results, Google is attempting to answer your question without you needed to click on a result and leave the Google page.

UPDATE: The article has been updated to reflect Arrowhead stadium’s cleaned up Q&A

Question:

How are you using Google Map’s Q&A feature for your business?


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