Google my Business is the tool to check your business listing on Google Maps with all the relevant info (Address, Phone number, Web Address, etc). This information is critical if you want to be quickly found in any Google Map app on a mobile device.
Google Maps for has been expanded with an FAQ section (previously it was only available on the Maps app on Android) that is populated by internet users and works similarly to Amazon’s FAQ. We see this feature becoming popular and recommend that you Pre-Populate your Google my Business FAQ section ASAP to ensure relevant content and avoid being a target of some clever teenager. What to know more? Look at the picture on the right or try it yourself:
- Take out your Android smartphone and search for: Arrowhead Stadium
- Scroll down and read the Questions & Answers
- When you search you will no longer find the question ‘Do they have hookers at Arrowhead?’ – This question certainly got alot of attention at the expense of Arrowhead.
We recommend that you use the Q&A feature as a chance to front-load questions that prospects would find valuable about your company or industry. Google is evolving more form a Search Engine to an Information Engine – meaning that instead of just search results, Google is attempting to answer your question without you needed to click on a result and leave the Google page.
UPDATE: The article has been updated to reflect Arrowhead stadium’s cleaned up Q&A
How are you using Google Map’s Q&A feature for your business?