Content creation is how you tell your story with effective visual and textual support. This is a major key to any digital marketing strategy and our staff can help get that job done. We design creative concepts that are not just aesthetically pleasing but that are designed to get you conversations and conversions. Content has been king since the inception of the Internet and it will continue to be in the future.
Your site has to convey your core marketing messages in a way that connects to your audience. Our expertise in visual and textual content creates a customer experience on a professional level that drives the conversation with your prospects. More than fonts, colors and beautiful pictures, good maintaining website content requires an intimate knowledge of on-page SEO rules to ensure that your site is optimized based on the keywords that are most important to your business.
This is how the stories of the internet are told and maintained. To win the content game it is critical that you have an ongoing content strategy. In many circles the expression is “Publish or Perish” and your blog is the way that you publish. Building this content requires a strong strategy and a continual investment in unique high quality articles on topics of interest to your audience. Sharing your best blogs articles with your Social Media networks is also a great way to extend your reach and drive traffic to your website.
This is one of the best performing and most difficult marketing channels to grow. It has a set of rules that you need to follow and they are tough. The first is that you should only email people that are interested in what you have to say. This means getting permission and that can be very difficult to get. You keep them by providing first class content that is interesting to the audience. It is through this content that you earn the right to allow commercial messages in your content. This is no different than magazines have been for generations – content creates advertising space.
Search Engine Optimization
Search Engine Optimization is an integrated part of content design and development and is woven into all of the above items and many more. We list this last because we believe that you start with great content and then optimize before publishing and without impacting the story in the content. Finally you a good SEO strategy would include a maintenance plan of new content from blog posts to new links from Social Media.