For YPP, we created a site that is more visual and less wordy than their old site. Their laundry list of services was broken down into three core messages that are highlighted on the home page. With the content reduced to only the most essential information, features like their email sign up, client resource links, and social media links are much easier to find as well. A responsive design was also mandatory in order to accommodate mobile traffic and maintain ranking in Google search results.
After – YPP’s New Website
Before – YPP’s Old Website